In prehistoric times, humans quickly realised that simply working hard was not enough to get the job done efficiently. They learned to make tools they could use to enable them to get a better result in half the time and with half the work.
Any business that wants to succeed online has to communicate effectively with its customers. So why do many businesses make this harder than it should be? There are tons of tools available to make interacting with your customers simple and effective.
Here are three such tools that could help to create more sales for your business:
Although email is quite an old communication tool that has been overtaken by more convenient methods such as messengers and chat, it is still widely used. The trouble is, as a business, you are likely to receive hundreds of emails each week from your customers. It’s difficult to keep track of these emails and ensure that each gets answered in the correct manner by the correct person.
With helpdesk software, you can manage your inbox and outbox more efficiently. This software can tag the specific agent or person who is needed to reply, track the status of the emails, and determine their priority levels.
One of the most popular communication tools for businesses in recent years has been chatbot software. These can take away the need for support agents, or at least minimise your reliance on them for the more repetitive parts of customer service. You can make chatbot software follow a certain script of questions for your customers to answer. Each answer will take them further down the script until they have met a solution.
For the more serious concerns, a chatbot can request a human customer support agent to get in touch with the customer. Convenient, cost-effective, and can run 24/7, these chatbots are fast becoming the norm for many online businesses.
We know that the vast majority of people will have social media accounts of one kind or another. You show us somebody that does not have at least a Facebook, Twitter, or Instagram account and we will show you an online business that does not want to make money. The great thing about social media is that it is free to have profiles for your business. All you need is to have somebody manage those accounts and respond to customers quickly and effectively.
Social media is also a great tool for marketing. You can increase your following, bring awareness to your brand, and expand your target audience.
Communicate to Proliferate!
As you can see, it is easy to give your customers the standard of communication they desire. A business that is quick to respond to customers whether they need help, want to purchase, or have questions about your products, is going to perform more successfully than one that doesn’t. You just have to decide which tools or what combination of communication tools is the best fit for your business. We have mentioned a few above but there are plenty of other tools that you can use to aid the communication with your customers.