Search engine optimization helps businesses of all sizes to create websites that are quick, easy to use, and capable of attracting more potential customers than ever before. Optimizing your online content for search engines is not always easy though.
That being said, there are some common SEO mistakes that are made more frequently than others. The good news is that there are solutions out there for these pitfalls. So, let us discover 3 common SEO issues so that you can overcome them and help your website to rise through the search result rankings.
Neglecting Calls to Action
Once a visitor has clicked on to your website, your goal is to keep them there. As anyone who has ever searched for something online will admit, it is easy to bounce back to your search results after a quick browse through the website of one of the resulting pages. Consequently, you need to do everything in your power to encourage visitors to spend more time clicking through the content on your website. Creating a call to action is one of the best ways to go about doing this. If you would like help constructing CTAs to give your website a better chance of ranking highly, you might want to reach out to a team of SEO experts like iseo.works for further support and guidance.
Put simply, CTAs tell visitors to your website where to go find out what they want to know. Well written CTAs use phrases to compel visitors to your website to focus on their next steps. Some people like to think of CTAs as a persuasive command attached to a link or button. The best written CTAs are clear, simple, and tell users exactly what they should do to get more information. ‘Sign up’, ‘Subscribe’, and ‘Get Started’ are all examples of CTAs that businesses from all over the world use to get visitors to their website to act. At the bare minimum you should include at least one eye catching CTA in the upper half of each page on your website, but, you can also include other CTAs elsewhere that direct visitors to some of your other pages.
Using the Wrong Keywords
Keywords are the ideas and topics that define what exactly your content is about. For SEO purposes, they are the words and phrases that people type into search engines. If you want to improve the chances of someone finding your website when searching for content that is similar to your own, then using the right keywords is fundamental. Things are not always simple though. It can be surprisingly easy to try to optimize your website for keywords that are too generic and therefore you are unlikely to be able to fight off your competitors.
The trick to mastering SEO friendly content is to optimize your website for specific long tail keywords. Consequently, this involves taking a more natural approach to language and optimizing a lot of different pages on your website for longer phrases. Generally speaking, long tail keywords include a broad topic that is combined with relevant related words. For example, if your company rents cars then you should try to add the location where your cars are based to the long tail keyword. Over time, your website will gain more traffic as a result of combining the keywords that you are targeting.Attempting to optimize for one keyword alone can be more difficult to achieve.
Not Optimizing for Mobile
The mobile version of your website plays a huge part in how highly your website ranks in search engine results. This means that you cannot afford to neglect the mobile version of your website. No matter how well designed and responsive the desktop version of your website might be, if your mobile set up is not up to scratch, then now is the time to change things. When designing for mobile, you need to carefully consider what your website looks like on a smaller screen. We all search for things online using our smartphones nowadays, and therefore to make a good impression, you need to take handheld access into account.
So, what makes a website mobile friendly? Start by keeping the actual design of your website as simple as possible. Functionality should be a top priority. For instance, depending on what your website is used for, tools including product search bars, reviews, and galleries should all help visitors to achieve their goals more quickly. To ensure that your website is smooth to navigate you should also make use of columns, buttons, and other design elements to encourage prompt decision making. All things considered, there is so much freedom of choice nowadays that the mobile version of your website needs to provide an optimal experience that is consistent with the desktop alternative.
Ultimately, by learning from the SEO mistakes above, you can create a well optimized website that keeps people coming back for more. SEO is a powerful way to build a strong web presence so that you can succeed your competitors, gain new customers, and boost your business.
Want to learn more about the potential of optimizing your online content for search engines? This useful guide explains the importance of SEO in the digital age.