Successful Search Engine Optimization
SEO, short for Search Engine Optimization, is the standard buzzword in marketing and brand creation across the internet.
The word is used so much that it seems as if every blogger, influencer, or wealth coach can’t speak four sentences before it rolls off their tongue.
So what is Search Engine Optimization or SEO, and why does it matter so much?
SEO is the way a content creator’s content interacts with a search engine’s queries, determining its success. It is a tool content creators use to scale up their business or brands by ensuring their content is returned in the top ten or first page of the search results returned by the search engine.
Let’s face it; almost no one looks past the first page of a search engine’s results. This means that in order to be seen, the content creator must ensure that their content ranks within the top ten when that particular search is done.
SEO companies and consultants are at any stage are most successful when reaching and interacting with wider audiences. This can be achieved by describing their work within a niche, which significantly reduces the competition and ensures their work is easily found when searched for using their well-constructed keywords.
A content creator who uses broad keywords finds themselves competing with already established giants within that industry. Many of whom are able to buy ads within the top rankings, pushing down any other content using the same keywords. This results in less buzz, which means fewer clients.
The most successful SEO companies and consultants carved out a niche for themselves, rather than riding on a giant’s coattails and hoping to get great results.
For example, a content creator looking to gain customers for their food blog is already competing with millions of creators online. One can say it’s standing room only in this industry. But all is not lost.
In order to be successful, they must define their content within a niche.
If the creator’s interest is world cuisine, which is a broad term, they must investigate what makes their content standout. The creator may find that their focus is based on bringing together different food, tastes from around the world, and cultures to create a unique experience.
From that, they can define their content using words that accurately describe their creation, such as ‘mixing world recipes’ or ‘worldly foodie.’ Such word combinations will draw customers to the content and grow the brand.
This ensures that whenever someone searches for those keywords, the content creator’s work will be ranked first or among the top ten results, where it will be seen and become successful.
In a nutshell, the goal of SEO is to find a set of words very few people use to describe their work, but customers and fans are most likely going to use it to find the content.
Understanding how to effectively use SEO ensures a brand can quickly reach a wider audience and become one of the top titans of that industry.
Since people are always eager for new content or the next best thing, any content is poised to become ‘IT,’ as long as the content creator takes the correct steps to ensure that their content is ranked highly and made easily accessible to anyone who searches for it.
Once a person searches and finds content, a domino effect is set in motion, because that person will share that experience, bringing more customers to the brand, building loyalty, ensuring its success and longevity.