How Reputation Management Software Can Help Your Brand

Online reputation management software allows companies to monitor online reviews of users while promoting positive experiences through online review platforms – and that’s just the beginning. Brands hoping to promote their name through positive online user reviews can use reputation management software to capture and analyze negative experiences/feedback. Conversely, improve in specific areas. These products also provide mechanisms for users to submit new reviews via email or advertising campaigns.

What’s more, these products represent platforms that marketing entities can use to interpret and aggregate their company’s online reputation, with teams able to utilize digital forms provided by the platform to conduct email campaigns and harness new reviews.

There are also reputation management software products that boast monitoring tools to uncover discussions and posts from users on social media.  But what differentiates these products from social media monitoring software is that they strive to collect online reviews – reviews that can include social media features.

While there is some confusion when comparing this to product review software, there is little “crossover;” as such, those tools host customer reviews on e-commerce sites and provide low monitoring or management capabilities.

To begin managing an online reputation, it is useful for a business to look to such reputation management software – mainly if the company is considered a small-to-medium-sized business with limited PR resources. By taking advantage of one of these software systems, a company can mitigate negative reviews by responding to customers online, even using their feedback as an opportunity to improve the brand or product.

The bottom line is that the importance of a business’ reputation should always be of paramount concern; the construction of a positive image yields increased sales, new customers, and overall growth. Further, reputation management is quite a difficult undertaking, which has resulted in efforts to automate such processes – thus, the arrival and implementation of software to handle the task.

How Does Reputation Software Management Software Work to Improve a Company’s Operations?

Tools, such as software, use information (such as favorable reviews by consumers) to increase a business’ sales by providing insights on how customers view the company. Should software capture a review that’s negative in nature, the company can contact that individual and assist him or her with a better experience – which could indeed alter how he/she views the organization. Mainly, rep management software not only aids customers but businesses as well, by helping them perform better.

Some Statistics

Consider this:

  • Ninety-four (94)-percent of Google search results are organic and do not represent paid advertisements.
  • Forty-two (42)-percent of adults tend to search for businesses on the internet before engaging in any business dealings with them, with 45-percent of this group often changing their minds due to something they discovered about the company.
  • Ninety-two (92)-percent of consumers trust reviews put up by other online consumers more than they trust their family and friends.

What to Look for in Reputation Management Software

The following are critical features of reputation management software that should be considered:

  • Secure Online Environment – Privileges, roles, and access must be assigned in a setting that’s secure.
  • Collaborative Workspace – Many software solutions allow for multiple users, specifically for campaign management.
  • Single Platform/Window – Many rep management software solutions boast a unique dashboard architecture through which users can share information; this can also serve as the single destination for information gathered from listening tools, blogs, social media, and more.
  • Search/Monitoring Functionalities – The ideal rep management tool should be able to track emerging conversations and stories, and their corresponding origins.

Why use reputation management software? Contrary to popular belief, it’s not just for large corporations – it doesn’t matter how large or small a company is, it’s vital to take care of online reputation. Failing to do so could negatively impact a brand, and, ultimately, its bottom line and rep management software can benefit organizations in various ways.

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