Honor mobile phones have attracted 100 million users in more than 70 countries and the company claims to be the first one to develop dual lens cameras in smartphones, which has been followed thoroughly by a lot of companies. A sub-brand of Huawei, Honor delivers features a person would not expect in below 20k range phones. According to Honor’s president, George Zhao, Honor primarily focuses on e-marketing as its users are mostly engaging online most of the time.
The brand was founded in 2013 with an aim to compete with mid-range Chinese smartphone brands and other global brands. So far, Honor mobile phonesare sold online online via sites of its own and third party online retailers. Now it is planning to set up exclusive stores across metros, along the lines of what rivals, such as Xiaomi and OnePlus, have done. An August article ofLiveMintarticle said that “Honor is planning to triple its share in the Indian market from the prevailing 3% to 10% by 2020”. Business Today published an article which said that “Honor was the fastest growing brand in 2018”.
Honor mobile phones are aimed to establish themselves in the top-4 list in the global smartphone market and place themselves in the top-2 list in China. Huawei established Honor as brand to sell through e-commerce platforms. Since then, you can find premium segment Honor mobile phones as well as the ones that fall in the Rs 30,000 price range and above.
Honor smartphone series
Honor X series: In India,Honor came up with its mid-range X series in 2017 and while celebrating its 4th anniversary, the company announced its exclusive Honor X series which had reached a global sale of 40 million units. The Honor X series include Honor 4X, Honor 6X and Honor 7X, out of which 7x series seemed to have received a very good response from Indian customers. The Honor mobile price of this latest model came with a price tag of Rs 12,999. Honor mobile phones in X series come in 32GB and 64GB storage variants. Talking about hardware, honor x series runs on Android 7.0 Nougat-based EMUI 5.1. Featuring a 5.93-inch full-HD+ IPS display, it is powered by a HiSilicon Kirin 659 octa-core SoC with four Cortex-A53 cores clocked at 2.36GHz and 4 Cortex-A53 cores clocked at 1.7GHz, coupled with 4GB of RAM. It has a dual camera setup on the rear which comprises a 16-megapixel primary camera sensor and a 2-megapixel depth sensor with PDAF and an LED flash. It includes an 8-megapixel camera sensor and has a microSD card support (up to 256GB) through a hybrid dual-SIM configuration. The honor x series has 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth v4.1, GPS/ A-GPS, a 3.5mm headphone jack, and Micro-USB in terms of connectivity and packs a 3340mAh battery.
Honor c series: While the Honor X series has budget smartphones with big screens, the Honor c seriesis known for cost-effective smartphones with small screens. Compared to Honor 4C, Honor 5C is much more superior looking. The fact being the metal body finish whereas the former has a plastic exterior and on the back panel, it has a fabric-like finish. 5C is also slightly lighter at 156g and that is notable because the phone has a slightly bigger 5.2-inch display than its predecessor which has a 5-inch screen yet weighs 162g. Another special feature of Honor c seriesis its fingerprint sensor, which is placed at the back right where the index finger rests when one is holding the phone. It allows users to unlock their phone almost instantly saving them the task of typing a password or drawing a pattern to unlock their phone. The Honor 4C belonged to that era of phones when fingerprint sensors were found only in high-end phones.
Honor Holly series: Honor Holly series is a really good budget smartphone with a big 5-inch 720p screen, 16GB internal storage space and the option to expand it by up to 32GB using a microSD card, fast performance and a decent battery life. According to Gadget360, Honor Holly series accepts microSD cards of up to 32GB. The phone also has 1 GB of RAM. The SoC is a Mediatek MT6582 with four CPU cores clocked at 1.3GHz and a Mali-400MP2 GPU. There is an 8-megapixel primary camera and a 2-megapixel secondary one for selfies. The Honor Holly series can work with two Micro-SIM cards, but only one can connect to a 3G network. The other connectivity options include Wi-Fi and Bluetooth v4.0. Apart from this, the Honor Holly has a 2000mAh battery. The Honor Holly runs Android 4.4.2 with the company’s Emotion UI 2.3 skin on top. However, unlike its far more expensive flagship sibling, the Honor Holly is stripped of many features, including the magazine-style lock screen is missing, and all app icons are lined up on the home screen itself rather than in a separate app drawer. The rounded colourful icons look dated now.
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