Instagram is continuing to grow with each passing day and it has even surpassed the engagement of other social media platforms like Facebook and Twitter. It is one of the most important photo-based platforms, where most of the brands have started flocking and are learning methods, with the help of which they can use search engine optimization for pushing the message of their brand. Instagram is not only about posting creative images and engaging with potential customers. According to www.sproutsocial.com, 80% accounts on Instagram follow at least one business.
Given below is a list of the ways that you can consider for increasing SEO on Instagram.
Determining the message of your brand
The first and most significant step of creating an ideal SEO on Instagram is aligning the efforts with the message of the brand. You need to create short phrases as well as keywords along with relevant hashtags, which are going to be used regularly. Since Instagram is about visuals, you have to shorten the message of your brand and concentrate on representing it visually. Try to maintain certain keywords within the photo descriptions, and it will help in ensuring that the Instagram account gets indexed within relevant categories on the internet.
Most of the brands are responsible for hosting contests on numerous social media platforms, and you need to know that Instagram is one of the best resources that have started to view the influx of contests. Investing a certain amount of money on prizes for people who are going to win the contest can be extremely beneficial.
Since Instagram is photo-based and people like enjoying different kinds of photos within their feed, you need to ensure that the contest is also photo-based. The contest also has to be relevant to the prize. Ensure that the contest is not only catchy but it also entices users to participate in it. Contests can also help you to gain real Instagram followers, which will increase your sales with time.
An important and creative manner of using Instagram for marketing is by using influencers for pushing the message of your brand. Influences can be celebrities, bloggers, or people who have a huge follower base. It is a good idea to look for influencers within your business niche. Making use of influencer marketing is not new, and it can help in boosting SEO to a great extent.
Make use of Instagram business for advertising your brand
You can make use of the Instagram business account for advertising the message of your brand as well as increased visibility. As soon as you determine the hashtags and key phrases that are going to work for you, you can concentrate on advertising your brand. When you make use of Instagram business, you will be able to search metrics and assign ideal targets for boosting your SEO without having to put in much effort. Advertising will help your brand to gain recognition as well.
Fine-tuning your Instagram account is crucial for ideal SEO. Ensure that you are considering the ways that have been listed above so that you can do it successfully.
Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.